WordPress Page Speed & Technical SEO

Get the maximum speed out of your site

Why should I care about the speed of my site?

Page speed is a major ranking factor with search engines, if your site is slow then it will rank lower than competitiors who perform better.

This ties directly in with user behaviour as users are more likely to navigate away from a site which does not load fast enough, causing a high bounce rate and lower ranking.

The chance of a bounce increases 32% when the page load time goes from 1s to 3s. 1s to 5s increases the chance to 90% and if your site takes up to 10s to load, the chance of a bounce increases to 123%.

- Yoast SEO

WordPress page speed icon

A slow site can cost you loss in sales and traffic

Though this can of course be avoided, keep reading and we'll show what we can do to speed up your site.

 
 

How we can speed up your WordPress site

Server analysis

We use a third party tool from Pingdom to analyse sites. The results from this tool gives us a full run-down of what is being loaded on the site and how long it takes. It also lists suggested improvements to speed up the site.

We also check the performance and software of the server itself, and make suggestions on what could be improved. Your hosting provider might not be providing you a good enough service, changing to a different provider might be necessary.

Server improvements

After analysing the server and hosting we move on to actually implementing the suggested improvements and software updates.

Improvements might include some or more of the following measures:

  • Upgrade to the latest version of PHP
  • Upgrade database if possible
  • Leverage browser caching
  • Enable compression/caching
  • Add or remove code from the .htaccess file
  • Remove redirects

Caching plugin

They are not always needed, but sometimes caching plugins can be a great asset on a WordPress site, though it can take a bit of trial and error to find one which works well with the setup of each individual site.

Some caching plugins might break your theme, or have problems with the server environment. We'll find the best option for your particular setup, if a caching plugin should be needed.

 

Image optimisation

Images are an essential part of a well designed and interesting website, though they can also be a liability if they are not properly scaled, optimised and compressed.

We will optimise your images as much as possible, and set you up with tools and best practices for optimising images that you will upload to your site in the future.

Reduce external requests

Themes and plugins can load things from external servers which can have a negative impact on the overall speed of a site.

We will analyse if anything can be removed or optimised in order to load the resources more efficiently.

Plugins and theme analysis

Themes and plugins can often be responsible for consuming a lot of bandwidth, they can be bloated and will load things which will never be useful to your site or to your users.

We will analyse your theme and plugins to see which ones are consuming the most bandwidth, and present possible solutions to tackle the problems.

 

Optimise database

After using WordPress for a while the database will likely contain information and tables which are never used, like post revisions and old plugin tables.

Cleaning these up will have a positive effect on the overall performance of the site, both on the front and back end.

Resource minification

Minifying resources like CSS and Script files will decrease the load time of a site. This can be achieved using both local resources as well as plugins on your WordPress site.

We will minify your resources as much as possible to keep the load time to a minimum.

Limit post revisions

Post revisions can take up a lot of space in the database, and plugins and themes might seach through these and thus slowing down the overall performance of the site.

Setting the number of revisions to be kept in the database will likely result in improved speed both on the front and back end.

 

Note: there are other ways of speeding up a site; like for instance using a Content Delivery Network, limiting the number of posts and comments on a page, disable hotlinking etc.

If we should find that there could be improvements in other areas than the ones listed above, then we will bring these to your attention and we can have a discussion on what could be a good approach as to implementing changes to them on your site.

 

Our page speed products

  • Page Speed

  • $195 - one time fee
  • Get the maximum speed out of your site
  • Server analysis
  • Server improvements
  • Caching plugin
  • Image optimisation
  • Reduce external requests
  • Plugins and theme analysis
  • Optimise database
  • Resource minification
  • Limit post revisions
  • ORDER NOW »
  • Page Speed + Security package

  • $350
  • Everything included in the Page Speed and Security packages. Save 10%.
  • ORDER NOW »
  • Maintenance + Page Speed + Security package

  • $800
  • 1 year Maintenance plus everything included in the Page Speed and Security packages. Save 15%.
  • ORDER NOW »

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